We all know the feeling. You’re running out of fresh content, but your competition is smashing it out of the park. How do you stay relevant in your niche and keep reaching new customers?

The answer could be right around the corner or, more accurately, further down this page. You’ve probably seen and heard about the micro-influencer boom of recent years, but if you haven’t yet explored it and all its possibilities, you could be in for a royal marketing treat.

Let’s take a quick look at what you could gain from choosing to work with micro-influencers for your next marketing campaign.

 

What Are The Benefits Of Using Micro-Influencers?

Whether you’re asking the question yourself or your boss is calling for a case to be made for getting micro-influencers involved in your marketing, you’ll hopefully find a few ‘no-brainer’ moments here: 

  • They’ll only post authentic content about you

Because of the way gifting works with micro-influencers, they’re never forced into posting content they don’t want to post. They only shout about your products or services if they genuinely love them, which is why we always try to find the perfect matches between brands and micro-influencers here at Gifta. The stronger the connection is from the start, the more mutual benefits there’ll be for all in the long run.

  • They’ll give you higher engagement rates

Thanks to the authenticity of the content that comes out of these relationships, engagement rates on the influencer’s chosen channels are typically higher than those you’d get from the likes of macro-influencers. Having hundreds of thousands or even millions of followers rarely translates to enviable engagement rates with potential customers.

  • They won’t blow your marketing budget

Naturally, a brand will usually pay less for access to an audience of 50,000 than it will for one of 50,000,000. What’s more, though, is that you’re likely to get much more content out of partnerships with micro-influencers because they’re so well-matched to your brand (in other words, they’re not simply paid to put out a straightforward ad for your product). We go into how much more bang for your buck you tend to get by working this way in our guide to the differences between micro-influencers and macro-influencers.

  • They are trusted by their followers

At the end of the day, micro-influencers are only ever going to post content about products they love if they know their audiences will love them, too. There’s a level of trust at play in such a relationship as well—they are followed for a reason, which makes it all the sweeter when it’s your product under the spotlight.

  • They thrive on authentic relationships with brands they love

Think about how endlessly rewarding it could be if you matched the right products with the right micro-influencers and the customers just kept on coming. This takes a solid foundation of trust and a mutual understanding that it’s not a one-way relationship to work—remember, you’re helping each other grow. 

 

How To Reach Out To Micro-Influencers For Your Next Campaign

If you’re already sold on the benefits of micro-influencers and you’re keen to get going, it’s time to start planning the details around how to reach and engage with them.

The most important thing to remember at every stage of your strategy is that it needs to be entirely based on developing meaningful relationships. You can’t force a connection with any kind of influencer, so take your time to work out how you’d like to be interacting with them—what kind of partnership do you want to create?

You’ll want one of shared respect, of course, so at the very least, it needs a good balance of personal relatability and professional maturity. Sure, you’re not looking for a new best friend here, but you still want to enjoy working together, so consider how you’d like to be approached if you were an influencer and don’t forget that it’s a mutually beneficial relationship.

Have a professional and well-considered plan of action as well. Any influencer worth their salt will spot a brand that’s trying to take them for a ride from a mile off, so get prepared with your influencer outreach strategy before you make any contact. Remember, your brand’s image is the first thing that will come across to any new micro-influencer partner you approach—if you’re studious enough to get it right, you’ll be gifting like you mean it in no time.

 

Ready To Start Gifting Micro-Influencers?

If you’re psyched about getting micro-influencers involved in your next marketing campaign, Gifta could be the best place to start. As a leading micro-influencer agency, our network is vast and diverse enough to connect brands with great storytellers every day. 

Be sure to check out our case studies to see how it could work for you and get in touch at hello@gifta.co.uk to talk through your next big marketing push.