ASICS

Objectives

To build awareness and credibility for the launch of the ASICS Gel Nimbus by showing real feedback from everyday runners and highlighting its performance as a lightweight, versatile shoe for long and short runs.

Strategy

We gifted the Gel Nimbus 26 to 50 carefully selected creators from a variety of running backgrounds. Each was encouraged to share their honest experiences on TikTok, helping to position the shoe as a reliable all-rounder for real runners.

Outcome

The campaign delivered authentic, high-impact content on TikTok, with a few standout posts going viral with creators highlighting the comfort, bounce and everyday versatility of the Gel Nimbus 26, driving trust and interest among running communities.

Creds: @yasmin.annie & @beas.goals