Cauldron
Objectives
To drive awareness and product consideration for Cauldron’s marinated tofu pieces by showing how easy, delicious and versatile plant-based eating can be through trusted, creator-led content that inspires real mealtime moments.
Strategy
We gifted Cauldron’s marinated tofu flavours to 100 foodie creators known for sharing accessible, flavour-packed recipes. Including personalised touches made the unboxing feel exciting and authentic, creating a food discovery moment rather than a product promo.
Outcome
We saw a steady stream of mouthwatering, creator-led content across Instagram with Tofu featured in everyday meals, from wraps and stir-fries to bowls and salads. The content introduced Cauldron to new, engaged audiences via trusted food voices.
Creds: @imperfectly_emma
