Charles Worthington
Objectives
To launch Charles Worthington’s Menoplex range, they partnered with GIFTA and sent their products to 90 lifestyle influencers.
Strategy
To launch Charles Worthington’s Menoplex range, we partnered with 90 lifestyle and wellness creators. Each received the full range to try for the duration of the campaign and were encouraged to share their journey and hair transformations on social media.
Outcome
By partnering with influencers experiencing menopause, we enabled authentic, relevant storytelling that resonated with their audiences. They shared both their personal journeys and the visible benefits of the Menoplex range on their hair’s look and feel. The influencers also provided feedback on the products themselves from the packaging/ look and feel of the overall range to the formula of the product itself which the team were able to take away and feedback to the product development team.
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