Cheez It
Objectives
To enter the UK snacking market, Cheez-It needed scale, authentic trial, and real consumer feedback to land the launch successfully. They had to make noise, fast.
Strategy
GIFTA delivered mass trial at scale by gifting 250 nano and micro influencers across Instagram and TikTok, instantly putting Cheez-It into the feeds and hands of real consumers. By activating foodie, parent, and lifestyle creators, we pushed awareness far beyond the snacking niche. Each influencer received a Cheez-It jumper and a box of the full range, encouraging a bold, playful introduction that grabbed attention and sparked trial.
Outcome
The campaign generated high levels of organic trial and authentic consumer feedback from day one. Influencer excitement drove rapid sign-ups with creators, eager to be among the first to try Cheez-It in the UK. A continuous stream of relatable, real-world content embedded the brand into everyday snacking culture, while insights revealed the best-performing creators and audiences to shape future campaigns. Ultimately, the activity delivered market-entry scale and awareness without the heavy cost of traditional media.
Content credits to:
@whatieatmmm
@officialenam
@alicia_north_
@nicola.la.foodie
