Clarks
Objectives
Clarks wanted to boost awareness, consideration, and sales of their shoe range, reaching style-conscious audiences across Instagram and TikTok.
As a heritage footwear brand competing in a crowded fashion space, they needed to:
- Drive broad awareness across lifestyle and fashion audiences
- Showcase the versatility of the range across everyday and elevated looks
- Reinforce Clarks’ credentials around comfort, quality, and style
- Generate high-volume authentic content at scale
Strategy
Get the shoes onto real feet and into real wardrobes.
To drive genuine discovery, we activated a targeted influencer gifting campaign across fashion, lifestyle, and style creators on Instagram and TikTok. We gifted 70 carefully selected creators with a curated Clarks box featuring a pair of their chosen shoes, branded hand cream, a stress ball, and a Tony’s Chocolonely bar.
The content direction focused on native styling, creators worked the shoes into their own outfits and everyday moments, from casual outings to polished looks, letting the product speak for itself.
Outcome
Clarks successfully translated influencer gifting into significant social proof and brand visibility. By activating relevant fashion and lifestyle creators, the campaign demonstrated the range’s versatility and reinforced Clarks’ positioning as both stylish and comfortable.
Audiences didn’t just see the shoes, they saw themselves in them. Creators styling the range across diverse looks shifted perception from classic comfort brand to versatile, fashion-forward footwear, driving both consideration and purchase intent.
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