Deli Kitchen
Objectives
Signature Flatbreads wanted to build awareness of its Deli Kitchen Garlic Tear & Share during the busy Christmas period by placing the product into the hands of relevant creators.
The campaign needed to:
- Build product awareness at Christmas
- Position the product as perfect for festive sharing
- Demonstrate different ways and occasions to enjoy it
- Communicate its taste, quality and availability
Strategy
We gifted 100 carefully selected creators with the product alongside a curated selection of complementary items, including olives, chutney, a cutting board and a star-shaped serving bowl.
Creators were encouraged to incorporate the product into their own Christmas celebrations, from festive cheeseboards and party spreads to family meals, dipping occasions and easy dishes during the days between Christmas and New Year.
This gave audiences an authentic look at the product’s versatility while positioning it as an easy, flavour-packed addition to festive hosting and sharing occasions.
Outcome
Signature Flatbreads successfully made its Garlic Tear & Share part of relatable Christmas celebrations across social media. The campaign delivered a 92% post rate and a combined creator following of more than 786,000. Each creator produced an average of 2.79 pieces of content.
The campaign demonstrated how the Garlic Tear & Share could fit naturally into real festive occasions. From Christmas cheeseboards and party spreads to relaxed family meals, creators positioned the product as a versatile and convenient choice made for sharing.
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