Dove
Objectives
To drive brand love, trust and community building for Dove by showing up consistently in the lives of real people, through relatable, creator-led content that reinforces Dove’s values of care, inclusivity and empowerment.
Strategy
We partnered with Dove across 21 campaigns in 2024, gifting different product boxes to a mix of lifestyle, beauty and family creators. Each delivery was tailored to feel thoughtful and relevant, creating genuine moments of connection rather than one-off promotions.
Outcome
We saw a steady stream of heartfelt, creator-led storytelling across Instagram and TikTok, with Dove naturally featured in everyday routines. The content helped strengthen brand trust and reinforced Dove’s role as a caring, everyday essential.
Creds: @ruth.bowes1, @vickyhome.x & @beauty_nbeyond91
