Dr. Oetker Suprema Pizza
Objectives
Launching Suprema Through Lifestyle & Foodie Creators
Dr. Oetker set out to introduce Suprema, its new artisanal-style pizza range, to the UK market.
The objective was clear: Position Suprema as the ultimate indulgence for a refined pizza night at home, elevating frozen pizza from convenience to crafted experience.
The challenge? Launching a premium frozen product in a way that felt elevated, desirable and creator-first.
Strategy
To bring Suprema to life, GIFTA selected a curated mix of 100 foodie and lifestyle nano & micro creators whose audiences value quality food, cosy evenings and home-led experiences.
Rather than pushing overt promotional messaging, creators were encouraged to:
- Showcase Suprema as part of a refined pizza night set-up
- Highlight the artisan-style credentials of the range
- Capture the indulgent, premium feel of the product
Outcome
This campaign successfully positioned the range as a premium frozen pizza option within a competitive FMCG market. By combining scale with careful creator selection, GIFTA helped Dr. Oetker:
- Build early-stage social proof for a new product launch
- Strengthen premium perception within the frozen category
- Generate sustained organic visibility across Instagram and short-form platforms
Suprema entered the market not simply as a new frozen pizza but as an experience-led, indulgent choice for modern at-home dining.
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