Haier Blender & Toaster
Objectives
Haier wanted to increase awareness of its Blender and Toaster S7 products in a way that felt natural, useful, and rooted in real life, not overly polished product demos. The objective was to reach modern households through creators their audiences already trust, showing how Haier appliances fit seamlessly into everyday Autumn/Winter routines.
Strategy
GIFTA gifted Haier products to 200 carefully selected nano and micro influencers across the home, family, and fitness niches. Creators were invited to use the blender and toaster as part of their normal routines, creating seasonal recipes that felt practical, relatable, and easy to recreate. Rather than pushing a single message, creators were encouraged to interpret the products in their own way from quick breakfasts to cosy winter meals.
Outcome
Across the campaign, creators delivered a wide variety of recipe-led content, including:
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Smoothies and protein blends
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Yoghurt bowls and healthy breakfasts
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Toasties and warm comfort recipes
Many influencers chose to post across multiple platforms, extending reach organically beyond the initial brief.
We also amplified three of the creators content via Meta paid media, directing audiences to the Haier website and Amazon product listings. Through our in house paid amplification service, the campaign resulted in over 400,000 impressions, 5,000 link clicks.
Content credits to:
@eatsbyellaa
@snackwithstack
@emthecontentgirl
@explorewithnikkie
