Hello Sunday
Objectives
How Creator Gifting Launched Hello Sunday Across Boots, Space NK & Cult Beauty
To support Hello Sunday’s launch across Boots, Space NK and Cult Beauty, we used influencer gifting to put the full product range directly into the hands of 300 skincare, beauty, lifestyle and fitness creators.
Strategy
Each creator received a sustainable, premium box designed to spark authentic content around daily SPF habits and show how effortlessly Hello Sunday fits into real, everyday routines.
By empowering a diverse mix of creators (and avoiding restrictive briefs) we enabled genuine advocacy that built trust at launch and helped consumers understand exactly how to incorporate Hello Sunday into their day-to-day skincare.
Outcome
The campaign delivered a wave of creative, relatable content that showed Hello Sunday being used in real life, from morning skincare rituals to on-the-go applications. This breadth and authenticity drove mass reach, fuelled viral moments and positioned Hello Sunday as the go-to daily SPF across multiple retail environments.
Content credits to:
@alicia_north_
@thestylishmum_
@elspethfit
@mss_pelumi
