Kelloggs
Objectives
Kelloggs moved from being seen as a breakfast staple to a source of fun, creativity, and cultural relevance. This shift built stronger connections with younger audiences, driving brand love that can’t be bought through traditional ads and creating memorable associations that foster long-term loyalty.
Strategy
Kellogg’s wanted to deepen product knowledge across its full cereal range and reach audiences in a way traditional marketing couldn’t. We gifted 200 creators 11 different cereals and gave them one simple brief: be bold. By removing strict serving suggestions, we encouraged them to experiment with unexpected flavour combinations and share their creations in their own authentic style.
Outcome
This freedom unlocked content Kellogg’s could never have produced through paid channels. A standout moment saw Baileys poured over Coco Pops, going viral with 3.5M views. The campaign felt playful, organic, and highly shareable, sparking conversations that pushed the brand into new, unexpected cultural spaces.
Content credits to:
@chunkycharley
@nickywrightuk
@geordieginqueen
@amyhkbakes
