McCain
Objectives
Turning freezer chips into a mealtime favourite customers keep coming back for
By creating authentic, relatable moments in real kitchens, we built an emotional connection between McCain and its customers. People did not just try the chips, they started seeing them as a trusted, go-to choice for family meals. That shift from curiosity to habit is what drives repeat purchase and long-term brand loyalty, giving McCain a stronger position in a competitive frozen foods market.
Strategy
McCain wanted more than product shots. It wanted to make people crave its frozen chips and see them as the perfect partner for everyday meals. To maximise reach and inspire purchase, we partnered with a mix of foodie and family creators. Each received an immersive gift box featuring McCain’s Frozen French Fries and Home Chips, along with an oven tray, gloves, sauces, herbs, and a recipe card designed to spark dinnertime inspiration.
Outcome
By showing McCain’s chips in real kitchens, through the eyes of trusted creators, we created relatable, mouth-watering moments that traditional advertising cannot replicate. This was not just about showing a product; it was about showing the joy of eating together, driving both craving and brand relevance in family and foodie communities.
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