Popsa
Objectives
To drive both awareness and conversions for Popsa by encouraging creators to share heartfelt reflections on their most meaningful 2024 memories.
Strategy
150 lifestyle and family creators created photobooks to celebrate real-life moments, inspire their audiences to create their own keepsakes, and highlight Popsa’s ease of use and product quality.
Outcome
The campaign delivered content of family milestones, travels, and everyday joys on Instagram and TikTok, helping position Popsa as the go-to gift and memory solution that encouraged conversions.
Creds: @sophsmales & @kiragardner_
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