Pringles
Objectives
To drive awareness and excitement for the launch of Pringles’ new HOT & Spicy range by tapping into playful, personalised content that celebrated bold flavours and big personality.
Strategy
We sent custom Pringles cans with each creator’s name on to 200 foodie influencers. The personalised touch helped spark organic, high-energy content that felt fun, bold, and true to the brand’s spirit.
Outcome
The campaign delivered a wave of content on Instagram and TikTok, with creators leaning into humour, spice challenges, and snack moments, driving strong engagement and excitement for the HOT & Spicy launch.
Creds: @meltinonesmouth, @thispiggyeats, @teambricki_yorkshire_foodies
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