Quorn
Objectives
Quorn wanted to drive awareness and consideration of its frozen range during the competitive festive season, using taste-led creator content to show how meat-free products could fit naturally into Christmas meals.
The campaign needed to:
- Build seasonal awareness at scale
- Increase consideration of Quorn’s frozen range
- Showcase the taste and versatility of the products
- Inspire audiences with relatable festive serving ideas
Strategy
We gifted 100 carefully selected creators across Instagram and TikTok. Each received a Quorn Roast, Quorn Ham Roast, Quorn Beef Roast, Quorn Sausages and a £10 Tesco voucher to purchase the ingredients needed to create their own festive dishes.
The content direction gave creators the freedom to put their own spin on the products, from traditional Christmas dinners to pies, sandwiches and family-friendly recipes. This generated authentic, taste-led content demonstrating the range’s versatility across different festive occasions.
Outcome
Quorn successfully turned its festive frozen range into a source of relatable seasonal inspiration.
The campaign went beyond simply showing the products. Creators demonstrated how Quorn could become part of real festive meals, helping the brand build awareness, encourage consideration and reinforce its place as a versatile meat-free option for Christmas.
Creator feedback also provided Quorn with valuable product insight, including appetite for different seasoning options, flavoured glazes and a wider range of roast sizes.
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