Revlon
Objectives
Revlon wanted to reignite its cultural relevance and get people talking about the brand again. The objective was ambitious: make Revlon a conversation driver on social by flooding feeds with authentic, creator-led content.
Strategy
GIFTA put Revlon products directly into the hands of a diverse mix of nano and micro beauty creators across Instagram and TikTok.
- Test & learn: Ran activations across both channels to compare resonance with different age groups and formats.
- Authenticity first: Gave creators an open brief, encouraging tutorials, GRWMs, product tests, and reactions.
- Peer-to-peer power: Prioritised authentic recommendations over scripted ads, ensuring content felt real, relatable, and shareable.
Outcome
The campaign created a constant flow of Revlon content in beauty feeds, reclaiming share of voice and sparking conversation among both creators and consumers. The test-and-learn approach provided Revlon with clear insights on where to focus future spend, with Instagram proving the stronger performance driver.
Content credits to:
@mua_aldonafrancis
@camillebrillo
@mrsyaziiyy
@unboxwithd
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