Strongbow
Objectives
Positioning Strongbow as the Must-Have Summer Drink
To showcase Strongbow’s new look and expanded flavour range, including Ultra Apple and Tropical, the campaign set out to position Strongbow as the go-to cider for any summer moment, celebrating its quality, variety, and refreshment.
Strategy
We partnered with over 100 lifestyle and occasion-led creators to bring Strongbow’s refreshed identity to life. Influencers captured authentic summer moments, picnics, BBQs, and gatherings with friends, showcasing the new look and flavour range in vibrant, shareable ways that reinforced Strongbow’s “something for everyone” positioning.
Outcome
The campaign created a wave of authentic UGC that re-energised Strongbow’s brand presence across social channels. The content built strong visual consistency around the new look and drove awareness among a picnic- and summer-occasion audience, establishing Strongbow as the must-have cider of the season.
