Tideford Soup
Objectives
Building consumer trust through chilled influencer delivery
Tideford partnered with GIFTA to drive awareness of their autumn soup range through authentic influencer content, with a key focus on the new Mexican Corn & Red Pepper flavour. The objective was to reach modern consumers through trusted creators, showcasing the soups in real-life settings while ensuring the integrity of a chilled product throughout the delivery process.
Strategy
Tideford wanted content that felt natural, useful, and genuinely reflective of how consumers enjoy soup at home, we saw a selection of different content types from from cosy lunches to quick midweek meals. GIFTA activated 50 carefully aligned nano and micro influencers across food, lifestyle, vegan, and family niches.
Outcome
Creators were encouraged to show how Tideford soups fit into real life, plated lunches, topping ideas, cosy moments, and flavour-led reactions rather than producing overly polished or scripted content. This approach ensured authenticity while generating a high volume of reusable content for Tideford with an average of 2.2 pieces of content per creator.
Central to the campaign was GIFTA’s chilled influencer delivery infrastructure. Every soup was shipped via temperature-controlled delivery, packaged to maintain freshness and delivered on schedule.
Content credits to:
@Foodiein.cardiff
@glutenfree.eats.ne
@scoffortoss
@hotfoodsheffield
