Trutex
Objectives
Trutex wanted to drive awareness and increase sales of their schoolwear range in the lead-up to the back-to-school season, reaching parents actively preparing for September.
As a heritage schoolwear brand, made to last since 1865, competing in a busy seasonal window, they needed to:
- Build awareness among family audiences ahead of the new school year
- Showcase the quality, durability, and value of the range
- Generate authentic content that encouraged parents to buy early
- Reinforce Trutex’s trusted reputation as a dependable schoolwear brand
Strategy
Get the uniform onto real kids and let parents do the talking.
Rather than sending pre-packed boxes, we gave 25 carefully selected family creators up to £50 each to choose their own Trutex products, making the content feel genuinely personal from the start.
The content direction focused on real family moments: first-day preparations, uniform reveals, and honest reactions to fit and fabric quality. Creators naturally wove in the “early prep” message, helping position Trutex as the smart, organised parent’s choice ahead of the September rush.
Outcome
Trutex successfully converted influencer gifting into meaningful seasonal awareness among exactly the right audiences. By activating genuine family creators, the campaign positioned the brand as a quality-first, trusted uniform choice for parents who care about longevity and value.
Rather than relying on broad advertising, the campaign delivered:
- Overwhelmingly positive feedback on fabric quality, fit, and durability
- 60% of influencer feedback spontaneously mentioned early preparation, validating the campaign’s core message
- Strong organic comment sentiment, with audiences inspired to start their own uniform shopping
The brand appeared in everyday routines right when purchase decisions were being made, shifting Trutex from a heritage name to an active, relevant choice for today’s parents.
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