Two Chicks
Objectives
How Creator Gifting Drove Purchase Intent for Two Chicks
To increase retail trial at key supermarkets, we used influencer gifting to get Two Chicks into the hands of 100 fitness and foodie creators, voices their audiences trust for everyday cooking inspiration.
Strategy
By gifting the product, creators were able to try it for themselves, build genuine advocacy and show how easily Two Chicks fits into high-protein, wellness-focused meals. This approach allowed potential customers to see the product being used by credible creators they follow, helping build trust and prompting trial when they reached the chilled aisle.
Outcome
The campaign generated a wave of authentic, recipe-led content demonstrating Two Chicks’ versatility, from protein pancakes to savoury brunch bowls. By pairing trusted creators with practical, real-life usage moments, we helped shoppers feel confident picking up Two Chicks in store, boosting purchase intent and positioning it as an everyday hero in the chilled aisle.
Content credits to:
@elladaisy.fit
@cknudsonfitness
@laurenknott_fit
@katherine_elisabeth
