Wilton

Objectives

How Authentic Influence Made Wilton a Premium Must-Have for Every Home

Wilton wanted to strengthen its position as a premium home fragrance brand moving beyond product awareness to become a lifestyle essential consumers aspired to have in their homes.

Strategy

We knew credibility in the home and lifestyle space comes from creators whose taste audiences already admire.

Partnered with 50 home and family creators celebrated for their visual style, attention to detail, and influence within interior and lifestyle communities.
Delivered product through a gifting campaign that offered creators complete creative freedom ensuring every post felt authentic, not forced.
Focused on consistency of aesthetic across creators to build a recognisable Wilton visual language that reflected the brand’s premium cues.
Positioned the product within real homes and everyday moments to create relevance and emotional connection, not just admiration.

Outcome

Authentic creators became Wilton’s most effective storytellers, transforming it from a purchase into part of an aspirational lifestyle and proving how GIFTA’s influencer gifting model connects brands to consumers through genuine influence at scale.

Content credits to:

@homewiththechamps

@hillparkhouse_

@theblossomshome

@our_hatton_home