Yeo Valley
Objectives
Winning over the fitness crowd: Making Yeo Valley’s Greek Recipe a go-to for active lifestyles
This campaign unlocked a brand-new customer base. For the first time, Yeo Valley was embraced by a younger, fitness-minded audience, expanding its relevance beyond its core shoppers and positioning it to compete directly with market leaders in a growing, high-value category.
Strategy
Yeo Valley wanted to win a new audience: the health-conscious, protein-seeking fitness community. To compete with category leaders like Fage, we placed Yeo Valley where that audience actually spends their time and attention. Partnering with 100 fitness and health creators, we delivered chilled packages featuring the Greek range and recipe cards directly to their doors, giving them the freedom to create protein-packed recipes that fit their lifestyle. This was Yeo Valley’s first and only influencer-led activation, and we managed every step, including the complex chilled logistics, to make it happen.
Outcome
By showing up in the feeds of trusted fitness voices, Yeo Valley was not just another yogurt brand. It became part of a lifestyle. Our creators introduced the product to communities that traditional grocery ads rarely reach, sparking curiosity, trial, and conversations that positioned Yeo Valley as a genuine player in the fitness and wellness space.
