ZIP
Objectives
Zip wanted to strengthen its association with cosy moments at home during the festive season, showing that its products are part of the experience rather than simply a functional purchase.
The campaign aimed to:
- Build seasonal awareness for Zip’s kindling products
- Position Zip at the heart of cosy Christmas moments
- Inspire warm, engaging lifestyle content beyond traditional product shots
- Show how the brand brings people together during the festive season
Strategy
We activated 50 carefully selected influencers with a curated “Fireplace Moments” box designed to help them create their own cosy Christmas scene at home.
Alongside Zip kindling, each box included a branded lighter, blanket, mug, socks and fire gloves. Every element was chosen to inspire natural storytelling centred around warmth, comfort and connection.
Rather than prescribing a single creative concept, the gifting experience gave creators everything they needed to capture Zip organically within festive routines and special moments with loved ones.
Outcome
The campaign transformed a practical household product into part of a memorable seasonal experience.
By giving creators the tools to build a complete scene, Zip generated beautiful lifestyle content featuring cosy firesides, warm drinks, winter evenings and time spent together.
Rather than appearing solely through product-led content, Zip became naturally embedded within the moments its audience values most at Christmas. This helped the brand achieve:
- Authentic seasonal visibility across 50 trusted influencers
- Warm, lifestyle-led content with strong emotional relevance
- Clear product integration within real homes and festive routines
- A stronger association between Zip and memorable moments with loved ones
The campaign showed that when gifting creates an experience, even a functional product can become part of a meaningful story.
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