GIFTA Wins at the Social Media Marketing Awards

We’re thrilled to share that GIFTA has been recognised at the Social Media Marketing Awards, taking home a win for our Hoover “Dream Sleep” campaign and securing finalist positions for our work with Yeo Valley Organic and Cheez-It.

This recognition celebrates the power of community-first, creator-driven storytelling and the incredible brands and creators who put their trust in us.

Winner: Hoover “Dream Sleep”

Award: B2C Influencer Collaboration Campaign

Hoover set out to change how people think about bedroom hygiene and we helped transform a mattress cleaner into a self-care ritual.

Campaign highlights:

• 500 nano & micro creators gifted

• 767 organic content pieces

• 2.8M+ organic impressions

• +100% uplift in site traffic

• +105% year-on-year unit sales

Creators turned cleaning into culture and audiences turned curiosity into action.

Led by: Lorena Konta (GIFTA) & Natasha Greenwood (Hoover/Haier)

Finalist: Yeo Valley Organic “Greek Recipe”

A mindful, values-led campaign showing how protein fits into everyday movement and everyday lives, long before protein became a trend.

Campaign highlights:

• 200+ creator content moments

• 292K+ impressions

• 9K+ engagements

Small touches like sending only two yoghurts per flavour to avoid waste made this a campaign rooted in community, intention and long-term creator relationships.

Led by: Lottie Madison (GIFTA) & Fern Mitton (Yeo Valley Organic)

Finalist: Cheez-It UK Launch

When an American icon entered the UK market, GIFTA helped it arrive loud, bold and community-led with creators at the heart of every moment.

Campaign highlights:

• 250 creators across food, lifestyle & student communities

• 506 pieces of content

• 810K+ impressions

• 24K engagements

• 83% post rate

Led by: Paris Wood (GIFTA) & the Kellanova Cheez-It team