SPORT
Objective:
The Asics Novablast 2 campaign consisted of 50 Influencers from a range of running backgrounds.
Great for long and recover runs, Influencers were briefed to feedback on the launch of this lightweight, all-rounder shoe.
Strategy:
- 50 Influencers
Platform:
Results:
COMBINED FOLLOWING
PIECES OF CONTENT
ENGAGEMENT
TOTAL ENGAGEMENT