SPORT

Objective:

The Asics Novablast 2 campaign consisted of 50 Influencers from a range of running backgrounds.

Great for long and recover runs, Influencers were briefed to feedback on the launch of this lightweight, all-rounder shoe.

Strategy:

  • 50 Influencers

Platform:

Results:

COMBINED FOLLOWING

PIECES OF CONTENT

ENGAGEMENT

TOTAL ENGAGEMENT

Content: