SPORT
Objective:
A campaign to raise awarenss of the new Clifton 8 Hoka One One running shoe. GIFTA Targeted road runners who cover long distance and highmilage runs above the age of 25. This campaign gifted 100 pairs of trainers to Influencers who were briefed to share their experience of the newly designed Clifton 8 to deliver an exceptionally smooth ride while running.
Strategy:
- Focus on targetting road runners who run long-distance, high-mileage runs.
- Aged 25+ and above
- 100 Influencers
Platform:
Results:
COMBINED FOLLOWING
PIECES OF CONTENT
ENGAGEMENT
TOTAL ENGAGEMENT
Content:
