SPORT

Objective:

The introduction of the latest launch from New Balance; the Fresh Foam Hierro V7.

GIFTA was tasked with inviting Influencers to a launch day running event as well as sharing their throughs on the trainer itself. 50 Influencers sourced mainly from trail running backgrounds were gifted the shoes to trial and feedback with the added support to share their availability at SportsShoes.com

Strategy:

• 50 Influencers

Platform: