THE CONSUMER-FIRST INFLUENCE PLAYBOOK

Influencer marketing is changing.

Consumers are more sceptical.
Ads are easier to ignore.
And overly scripted influencer content is losing trust.

The brands winning in 2026 aren’t louder, they’re more trusted.

Download the playbook that shows you how to build influence that compounds.

Inside, You’ll Learn:

Why traditional influencer models are losing impact
Why nano + micro creators are now the most trusted channel
How gifting creates real discovery moments
The Trial > Trust > Advocacy framework
How to build an always-on gifting system that scales

Trusted by

Big brands, personal relationships.

View our work

The brand love we have seen through the recent seeding campaign we did with GIFTA has been amazing. GIFTA supported our campaign by sending 2,200 cartons of cereal off to 200 nano and micro influencers which allowed them to story tell in their own unique way and with full creative control. We’ve connected with new audiences and raised awareness of our Kellogg’s Kombos cereal mixing activation with over 835 pieces of UGC content and over 5 million impressions. Looking forward to our next campaign!

Partnering with GIFTA on our taste the texture campaign was a fantastic experience. GIFTA managed the entire influencer seeding process seamlessly, helping us connect with 50 parenting and family creators who produced over 125 pieces of content across Instagram and TikTok. With an open brief, the creativity felt truly authentic and with an average of 2.8 pieces of content per influencer, the level of engagement and brand presence was incredibly strong. GIFTA understood our audience and delivered a campaign that felt natural, warm, and completely on-brand.

We absolutely love working with GIFTA! They’ve helped us to send out chilled products to highly engaged nano and micro influencers, allowing us to reach both new and existing audiences through our campaigns. The team are great to work with and always happy to help with anything.