At GIFTA, we ensure our clients don’t have to worry about a thing. We know how much hassle it can be to set up and manage an influencer gifting campaign, so leave it with us while you sit back and watch the content fly in.
We provide a fully managed service for all of your nano and micro-influencer gifting needs. From the very first step of finding influencers to a seamless delivery, and then tracking and reporting. We’ve got you covered!
Our expert strategy team works very closely with brands to understand the brand’s goals and its target audience to plan and execute campaigns effectively.
Our team helps with campaign creatives, innovative gift box ideas and year-long strategies to maximise brand impact.
Our team of influencer experts will get to work finding the perfect influencers for you. Vegan foodies? New mum bloggers? Running enthusiasts? We’ve got you covered.
We have over 20,000 micro-influencers in our network, which is always our first port of call. We’re also always looking for new influencers and growing the network, expanding into new demographics and niches.
We can find hundreds or even thousands of influencers for your next campaign. No more scouring social media and waiting for replies to your DMs.
We select influencers based on audience demographics, brand fit, engagement rates and professional quality content.
Time to dive into your influencer list! Now’s the time to have a little scroll through their profiles, get a feel for their vibe.
Gifting at scale allows you to utilise a blend of creator styles. From high-gloss content creators to high-reach or engagement statistics.
Some accounts might be perfect and hit the brief along with high follower count, ER and reel views. We call these accounts Heroes. If you find one of these in our suggested list, select ‘Hero’. If they fit the brief but have mixed stats (like low ER but high Reel view or follower count), select ‘Approve’ and if they don’t hit the brief select ‘Not Approved’ but please tell us why in the notes. From Hero to not approved, our outreach team will reference this to optimise outreach.
Once you’re happy with the sample list, we invite influencers to the campaign. We only send boxes to influencers who want to receive a gift from you… that’s one of the ways we keep the post rate and content quality so high while keeping gifting waste low.
We take a lot of pride in our influencer gift boxes, making sure they’re:
We can gift chilled or frozen foods to hundreds of influencers while maintaining the integrity of the products.
We have conducted laboratory tests to ensure our chilled and frozen packaging solutions maintain products at the required temperature during transit.
Additionally, we perform test shipments to verify that products for each campaign arrive safely and within the required temperature range.
Read more about this from an article in The Grocer here.
Your account managers stay on top of the campaigns, checking in with the influencers, sharing ideas with them, what content is performing well and guiding them through the whole process.
This extra touchpoint with influencers gives us the best post rates and maximises the amount of content from each campaign.
We have a live dashboard that tracks every piece of content, giving you a platform to view as all the views and engagements flood in.
After the campaign, our team sends out feedback forms to influencers with questions you can personalise, helping you get live consumer feedback and ideas for what to do next. For example:
We present the final campaign results and influencer feedback to you in an end-of-campaign report, which is perfect for you to share the results internally. Discussing what went well and what we will optimise for the next campaign.
You have the right to re-post any of the content organically, and we will also help you purchase any content to leverage on other channels such as paid media, website, OOH, email and many more.
We also help brands amplify content via the influencers channel using paid media. The amplification of genuine influencer posts drives cost effective awareness and conversions and is 90% more effective than traditional branded paid ads.