What is Influencer Gifting?

GIFTA is a full-service influencer gifting agency. We handle everything from influencer sourcing and campaign strategy to gift box personalisation, packaging, and delivery.

Your products reach the right creators, on time, ready to share your brand story and build consumer trust at scale.

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The GIFTA Process

From brief to delivery to content — here’s how we run influencer gifting campaigns.

1

Campaign Strategy & Briefing

We work with you to define campaign goals, target audience, and creator criteria. Whether you’re launching a product, building awareness, or driving UGC, we tailor the approach to your objectives.

2

Influencer Sourcing & Outreach

We identify and vet creators from our network of 20,000+ nano and micro influencers. Each creator is assessed for engagement authenticity, audience alignment, and brand fit.

3

Gift Box Design & Personalisation

We design and assemble custom gift boxes, including branded packaging, product arrangement, and personalised touches like handwritten notes or themed inserts.

4

Packaging & Fulfilment

All boxes are assembled in-house and prepared for dispatch. We handle stock management, quality control, and packing to ensure every box arrives in perfect condition.

5

Delivery & Tracking

We ship to influencers across the UK via DPD’s next-day delivery service, with full tracking on every package — so you’ll know exactly when each box is delivered.

6

Content Tracking & Reporting

We monitor content creation and track performance through impressions, engagement, reach, and UGC output — and report back in real-time.

Most influencer gifting agencies handle the sourcing. We handle the full end-to-end service — from finding the right influencers to tracking the content they create.

Campaign Spotlight

Kellogg’s

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Objectives

Kellogg’s wanted to move from breakfast staple to a source of fun, creativity, and cultural relevance — building stronger connections with younger audiences through brand love that can’t be bought through traditional ads.

Strategy

We gifted 200 creators 11 different cereals with one simple brief: be bold. By removing strict serving suggestions, we encouraged them to experiment with unexpected flavour combinations and share in their own authentic style.

Outcome

The freedom unlocked content Kellogg’s could never have produced through paid channels. A standout moment saw Baileys poured over Coco Pops, going viral with 3.5M views. The campaign felt playful, organic, and highly shareable.

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Impressions

The brand love we have seen through the recent seeding campaign we did with GIFTA has been amazing. GIFTA supported our campaign by sending 2,200 cartons of cereal off to 200 nano and micro influencers which allowed them to story tell in their own unique way and with full creative control. We’ve connected with new audiences and raised awareness of our Kellogg’s Kombos cereal mixing activation with over 835 pieces of UGC content and over 5 million impressions. Looking forward to our next campaign!

We absolutely love working with GIFTA! They’ve helped us to send out chilled products to highly engaged nano and micro influencers, allowing us to reach both new and existing audiences through our campaigns. The team are great to work with and always happy to help with anything.